Customer Profile

In 1971 began as Hwayo Garment Company, a sole propietorship manufacturing lady garments and finished products to stores and distributors, the company expanded to the textile trading in1973 and entered the retail industry with the pioneer brand Padini in 1975. From 1981 until now, a lot of changes have been made. Padini Group is now recognized as one of Top Malaysia's 30 Most Valuable Brands, awarded Putra Most Promising Brand, signed Franchise Agreement with PT Gilang Agung Persade, and entering total 10 brands.

Padini leads the textile and garment industry in Malaysia, having a total 330 fanchised outlets and counters in the World. The Group proudly carries Malaysian labels into a number of countries Bahrain, Brunei, Cambodia, Egypt, Indonesia, Kuwait, Morocco, Myanmar, Oman, Pakistan, Philippines, Qatar, Saudi Arabia, Syria, Thailand and United Arab Emirates.

Padini's 10 brands address all aged consumers of genders named Padini, Seed, Padini Authentics, PDI, P&Co, Vincci, Vincci Accessories, Tizio, Miki Kids and Brands Outlet, each label converts comprehensive philosophy of products and targeted consumers.

Padini Group envisions to be the global leader in the fashion retail industry with high standards of design, manufature, quality, customer service and innovation, driven stylish yet affordable brand niches' consciousness.

Market: Asia Pacific

Industry: Fashion & Apparel

Challenge: User Experience and Design, Third Party Integration, Amazon AWS Auto Scale Hosting Setup & Maintainance, Website Performance Optimization

Solution Partner: DTN Software Solutions & Optima


At the side of being first-rate company who assembles clothings and outfits, Padini Groupadopts fashionable lineament for its 10 niche brands P&Co, Padini, Padini Authentics*, PDI, Seed*, Vincci, Vincci Accessories as well some famous labels such as Downtown, Studio, Filanto*, Garage Inc, Industrie Co., Oceano*, Rope

It's needed to occupy an appropriate fashion industry theme coming up with products courteously. A theme should run flatly on mobile devices, tablets and desktops. An intituitve interface demonstrates items on screens accelerating consumers to purchase. On the money, payments, shippings or taxes are in line to suit Padini.

Padini Group takes a distinct care to shoppers sizes to guide each age group e.g. women, men, child, or adult properly. In addtion, the group inspires customer shopping experience through peculiar promotional crusades for example buy x get y, fixed amount discount, buy x get n of y or each n-th. Do not miss a chance to create more advantages to consumers, new registry and loyal customers reward programs on set.

Loyal customers cannot live without. Padini extends promotions to gifts, gift cards and event invitations. The tactic does not only boost sales but also give enjoyable shopping experience.

Padini welcomes customer returns to pass up a bad debate or cripple the fame.  A return management software is cogent to keep away from poor buying habits.

Because products are shipped only in Malaysia, the Group supports Malaysian's errands, for instance a convenient payment method Ipay88, free delivery at terms and condition and specific tax rates applied with specific regions. 

As the Padini regulates resource, production and distribution, they integrated SAP to managePADINI both online and offline.

Last but not least, every details of SEO, website performance, page rank impacts the website position on Google, it's recommended any strategy to be friendly with search engines


From soup to nuts, DTN and Optima cited Magento Enterprise Edition down to the superior fitness e.g. brands outlet, stocks, shipping, tax, returns and Padini 800.000 distinct products.

"Magento Enterprise Edition is the high performance, scalable eCommerce solution for fast-growing and large businesses. It has the enterprise-class features and the flexibility you need to create an eCommerce solution tailored to your unique needs. And it helps you drive more traffic to your store, convert browsers into buyers, and boost online revenue."  So that all what we need.

Initially the teams tailored a well like fashion theme, notably keyed on Brands showcase on the facehome. Magento Default Shop By enriched more alternatives Brand, Size, Color, Product Types, Product Style and Price, making it effortlessly to navigate. Additionally, DTN assimilated a social login plugin for facebook and google+ accounts. DTN team has refreshed the email and newsletter templates to be up to the minute.

By and large, DTN comprehends the magnitude to blend powerful third pary extensions into e.g. Slideshow, Brands, Advanced reports, Invitation, Reward Points, Abandoned Carts Recovery, UI Optimization, Improved Navigation, Special Promotions, Gift Cards. These extensions fully construct promotional campaigns, rewards, gifts, event invitations and abandoned carts.

More than that, the Ipay88 the Malaysian ecommerce payment gateway added to back a relaxing checkout process. As companion, the product return management software was associated into the web.

Last but not least, due to the steep quantity of products approximately 800.000 on website, Padini brings into playing  Magento hosting service of auto scaling hosting platform, separated database server, webserver with high performance software stack, in-memory caching, etc. The service extraordinarily safeguards the website speed and performance. As yet no dilemma observed and the teams has been on to prop up Padini with custom requests


Just going live in few months, has impressed customers. The professional apperance, soothing function and pleasant promotion to be available and customer feedbacks are well received though managing orders and customers gets little trouble due to new administration challenge. In particular, the registry increased 200% after the inital month, orders per month gently stablizes.  On time going, Padini shall attain more as its influence escalates. We keep the faith and congratulations to Padini's success underscoring that Padini hasn't yet actualized its edge. Customer's priviledges have been established to ride a prestige.