The Platinum partner label recognizes segment leaders and takes care of deeper collaboration. Magento has decided on two initial Platinum level partners, PayPal and dotmailer (a dotdigital Group PLC), to focus on key merchant concerns, payment and marketing singly.

Mark Lenhard, SVP of Strategy and Growth at Magento Commerce affirmed that strategic changes to their partner program embrace best partners and extensions to bring about great merchant experiences and the qualified global environs accelerating sales thrust.

On the side, "PayPal is thrilled to be named by Magento an inaugural platinum level partner", said Steve Fusco VP, GM North America Distribution, PayPal. "Together, PayPal and Magento have helped countless companies grow and prosper", he expressed "and we look forward to working even more closely together in the years to come"

Alongwith, Simone Barratt, CEO of dotdigital is overjoyed that Magento has made out the unit's unique power to hand over the best marketing ROI for retailers and rewared it the global Platinum partnership status.

For partners at any level, Magento assures that merchants have a grand experience with extensions integration through an arduous Partner Audit process that warrants the quality of products. The process involves documentation review and a formal Code Audit that sticks to Magento Expert Consulting Group best applications, development guidances and auditing devices.

This partner program heightening sets out an advanced level of coolness and pleasure with merchants and solution partners.