Magento is rich in features and a broad community but it might be too expensive and complicated for small businesses. Launching an ecommerce website, the most important decision has been made before the website shapes. And the central commitment will be to deliver a superior customer experience and converts casual shoppers into loyal members.

Being a retailer who considers online presence, you look out "Which ecommerce should I go for?" This fairly seems a simple question? There are several options to choose from and not all platforms are equal on quality.

Magento is the most efficient ecommerce platform with complete backend management by user but it's not for every one. We will explain why later.

There are five strong features of Magento to stand out from the crowd:

Catalog Management

Creating products one by one is a time consuming task even for a business having few products. Thus Magento's upload feature is capable to add thousands of products in a single import. The upload can include sufficient information such as SKU, manufacturer name, price, description, thumbnail image, URL path and more.

Besides, Magento empowers catalog management that supports many categories, product types, dynamic attributes, EAV architecture, etc. Comparision, wishlist, search result list, cross sells, up sells and related blocks work like a breeze in Magento.

Multiple Pricings

Different price items are needed for any online business and should never be excluded. For example, buyers add a kind of items to shopping cart and administrators offer additional items or discounts. More, changing the base price of an item, you do not have to change the fixed tier pricing. Imagining without this capability, how hard this task would be to a hundred or thousand of items.

Magento is also able to define customer group pricings. The feature allows online business to set up different pricings to various customer groups. This is a must-have to every business. Magento does not require template modification, layout changes or other alterations for this. Customers see their respective group pricings.

Even more, Magento allows you to hide prices from unlogged visitors, urging customers to log in to view prices. This simple step helps gather important information about product preferences

Product Alerts

Do not underestimate the power of product alerts. Simple yet powerful features for clients to get notification on back in stock prooducts . It's useful to tell interested customers when an out of stock product is back or a product is on sale.

Multi stores enabled

With Magento, you can create different stores to meet needs of different geographic audiences over the world. It is easy to create multi language websites that automatically load languages in store views. This helps a business expand to regions and reach broader target audience. If you want separate stores for different product lines, the platform makes it easy, multiple frontend systems but a common backend.

Customized User Interface

Magento provides the ability to customize designs based on categories. Imagine a business to offer a page of baby products and another page for cosmetic products. There are different layouts, filters, colors, themes but retain a single backend system while increasing user experience and conversions

Shipping methods integration

How to process and ship products is critical to a business. Magento integration partners like NetSuite, Monsoon, Quickbooks, ShipStation and Shipworks all connected to your Magento system already.

Although Magento provides many advantages over other ecommerce sources, consider few things before you choose this platform

Magento is heavy on resources

Magento is robust and scalable and that means a bulky resource's required. You must feed this monster enough. The platform consumes a heavy hosting, the operational costs will go higher. If you set up a small store, be sure to manage running costs that achieve real margins.

Magento requires unique development skills

Due to a complex platform, not all developers know how to manage it. If a company asks for customizations or modules additions, then their in house IT may not be enough. Its based on Zend framework and specific knowledge of the framework is required to control Magento projects. In that case, they have to look for a Magento development company to carry out these operation. The developer community is so huge that it is not difficult to find one but since because of particular skills, the costs may be higher than you bargained for.