The hulking player Magento Ecommerce is worthy of $50 billion moving everyone from large retailers to small shops across digital platforms. Lavelle, Magento CEO said in an interview in Newyork, the company is kind of the biggest one embedded inside of Ebay doing phenomenal work behind the scenes that people haven’t heard of yet.

In July 2015, Ebay wanted to focus on the core marketplace business, it was selling Magento platform for $925 million to Permira, a global investment firm based in London.

On Nov.2, the deal was final and Magento emerged as a smaller standalone entity located near San Jose, California. However, it walked away as a profitable company. It now has 250,000 clients worldwide including 3,000 enterprises. Some of the biggest retail clients rake in hundreds millions of dollars to customize Magento ecommerce system.

There are also smaller and medium retailers and brands that rely on 300 partners and 70,000 developers to code for Magento system integration. That adds up to $50 billion in gross merchandise value making Magento only second to Amazon size.

To maintain its lead over rivals, Magento has revamped the platform, boosting sales, marketing team and making it easier for partners and developers to jump on the platform. The company has recently released Magento 2.0, and unveiled commerce order management platform. The order management lets customers pick up in store at a specified time or allow sales staff to deliver items to home as preferred.

The retailers’ challenge right now is they can’t throw all their old legacy system to completely upgrade. Still, retailers understand they have to prepare for an Omni channel strategy.

“Regardless of whether last year sales were up or down, they know their survival depend on putting the customer at the center and building the brand around that customer and that means having endless aisles, content at the ready and treating the customer the same way …”, said Lavelle.

New parent company Permira expects further growth ahead of Magento. With its solid lead in USA, the key focus area will be Asia Pacific and Europe. A big area growth that Magento sees ahead is B2B, creating business to business platforms but micmic the shopping way of consumers. 

“The procurement officers of the future is ordering from an Iphone and they want their orders remembered and preferences on file” told by Lavelle.

In spite of having the highest quarter of Magento growth last year 2015, to get a roadmap ahead, Lavelle finds everything great to continue growing the company as a private one for three to seven years.