As per Forester research forecasts online retail will stretch out a $435 billion industry by 2017 and till 2018, websites will regard in 11% of total U.S retail sales.

From a fashion and apparel business point of view, the principal explanations for online shopping growth are larger internet access, greater dependence on virtual shop and products diversity.

Fashion & Apparel Industry Stats

  • In United States, 60% of the populations buy clothes online and 45.1% recommend items via social media.
  • 26.4% of Americans at present buy more items online than shopping centers or malls
  • 24.1% of Americans purchase the same amount online in comparison with offline.
  • More than 50% of Europeans purchase clothes online, led by Germany (70%)
  • Brazil leads all South American nations with 34% buying clothes online.
  • Mobile is the primary shopping channel for 19% of people in the United States.

In order to holding out wide you have to be one of the mass. Shopping has its own definition; in today’s circumstance, personalization is the key.  Apart from instinctive navigation, correctly integrated backend applications to support supply chains, logistics and payment gateways to be indispensable

Magento represents the model open source technology having abundant features and outstanding flexibility. Some sizable advantages are the efficiency of websites, Search Engine Optimization (SEO), cross channel integration, user friendly experience, supported mobile commerce, secured payments, reporting, analytics and many more.

Salient characteristics of Magento

  • Responsive design store with 5000+ products across 100+ categories
  • Product Management -- top rated products, product search, social media sharing & reviews
  • Multi-country, multi-currency support
  • Guest & user check-in options
  • Finer Performance – 4 seconds page load time for 200 concurrent users
  • Integration – With in-house & 3rd party applications

Benefits Realization

  • Global presence
  • E-commerce store integrated marketing
  • Enhanced brand with shooting sale figures
  • Rich users experience

All above to tell a fashion chain can taste the global business with the help of ecommerce Magento applications.